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01 - Portfolio

My professional and educational experiences have led me down many paths in the realm of marketing. Check out some of the work I have done thus far. 

02 - Professional Experience

S3 Group Inc. / Digital Marketing Specialist 

APRIL 2023 - PRESENT /  ATLANTA, GA (REMOTE)

  • Spearheaded the planning & execution of the company’s inaugural conference, ensuring a seamless & successful event that received positive feedback from attendees & stakeholders.

  • Achieved a remarkable increase in Linkedin following, growing the company’s audience 60% within less than a year.

  • Led the implementation of a cohesive & impactful branding strategy across various touch points including branded PowerPoint presentations, email signatures, and other collateral.

  • Executed content creation for various social media platforms utilizing creative skills in graphic design using Canva. 

  • Created & distributed monthly e-newsletters to clients and prospects.

  • Formulated & implemented a comprehensive 2023 marketing plan, contributing to the company’s growth and visibility. Currently driving the execution of a strategic 2024 marketing plan with a focus on branding, content strategy, and website development. 

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Athleta  / Assistant Manager of Experience & Marketing

DECEMBER 2022 - APRIL 2023 /  WOODBURY, MN

  • Successfully developed key partnerships with local brands, studios, and gyms, fostering relationships that contributed to the growth of a large and loyal customer base.

  • Led comprehensive marketing efforts, promoting the brand and events through a combination of social media, targeted email campaigns, and traditional marketing channels. 

  • Managed associates by establishing clear & concise expectations and goals, ensuring a high level of business performance. Fostered a collaborative & goal-oriented team culture that contributed to the overall success of the organization. 

  • Maintained full responsibility for credit card and loyalty programs, implementing strategies to enhance customer retention & satisfaction. Monitored program performance, analyzed data, and made data-driven decisions to optimize the effectiveness of loyalty incentives. 

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Gartner  / Account Manager 

JUNE  2022 - DECEMBER  2022 / FORT MYERS, FL

  • Successfully maintained and nurtured professional client relationships ensuring a high level of satisfaction and trust. 

  • Managed full sales cycle with high-tech startup companies, from initial outreach and needs assessment to negotiation and closing. 

  • Actively engaged in networking both externally within the industry and internally with Gartner employees.

  • Leveraged diverse set of prospecting methods including LinkedIn outreach, targeted email campaigns, cold calling, CRM utilization, and other platforms. 

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Minnesota Vikings   / Training Camp & Game Day Intern

AUGUST 2021 - JANUARY 2022 /  MINNEAPOLIS, MN

  • Engaged youth fans in activities to create a positive fan experience in order to build fans for life.

  • Maintained a safe and clean environment for all fans and staff.

  • Contributed to the sales of over 1,000 Kids Club Membership to young families and their youth.

  • Gained knowledge of many different departments and careers within a sports organization.

  • Contributed to the overall event management of an event with 2,000 to 6,000 people attending training camp per day.

  • Communicate clearly, concisely, and in a timely manner with a variety of staff members and fans

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